Zero Proof Week
The way people drink is changing. Consumers are exploring premium alternatives, bartenders are expanding what belongs behind the bar, and zero-proof cocktails are becoming an essential part of modern hospitality.
Zero Proof Week brings together brands, bartenders, and cocktail enthusiasts to showcase the creativity, craftsmanship, and possibilities shaping this emerging category.
Why this category, and why now.
Zero-proof is not a trend waiting to be proven. It is a category being built in real time, and the brands that show up early help decide how it is understood.
The category is growing
No- and low-alcohol continues to gain momentum as consumers redefine their relationship with drinking.
Consumers are changing
Moderation is no longer a niche behavior. New generations are exploring more intentional drinking choices.
Hospitality is adapting
The best bars and bartenders are treating zero-proof cocktails as a craft category, not a compromise.
Every category has a moment when culture catches up.
Zero-proof has reached that moment. The next generation of cocktail culture is being shaped by bartenders, beverage professionals, and consumers looking for more choice.
But emerging categories are not built through awareness alone. They are built through credibility.
Consumers are evolving
People want premium, intentional options, not an afterthought. The category earns its place when the drink is as considered as anything else on the menu.
Bartenders decide what gets poured
They influence what guests order and help define what becomes part of modern hospitality. Win them, and the category follows.
Zero Proof Week gives brands the opportunity to participate in that conversation, not just advertise around it.
Built around the people who decide what gets poured.
Licensed to Distill connects brands with the hospitality community through bartender-driven storytelling, trade relationships, and audience amplification. Our community reaches 1.4M bartenders, hospitality professionals, and cocktail enthusiasts across our channels.
But reach is only the beginning. Brands don't struggle to create content. They struggle to influence the people who decide what gets poured. The brands that succeed in hospitality are the brands that earn trust.
Strategic outcomes, not a content checklist.
Every partnership is designed to move your brand toward category leadership, with assets and relationships that keep working after the week is over.
Build Category Credibility
Your brand is brought to life through professional bartenders creating world-class zero-proof cocktails.
- Bartender-created cocktail content
- Professional recipe development
- Hospitality storytelling
- Trade-focused visibility
Reach the People Defining the Category
Connect with the bartenders and consumers shaping the future of drinking.
- LTD social distribution
- Category-focused promotion
- Website placement
- Audience amplification
Create Lasting Brand Assets
Zero Proof Week creates content designed to continue working beyond the campaign.
- Cocktail videos
- Recipes
- Photography
- Reusable brand assets
Participation, ownership, or category leadership.
Three ways in, each with limited slots. This is the inaugural year, and founding partners hold their position going forward. Choose the level of presence that matches your category ambition.
- Feature within a curated multi-brand carousel
- Inclusion in the Zero Proof Week roundup article
- A story mention
- Cocktail inclusion in the on-site archive
- A dedicated cocktail reel (Instagram + Facebook)
- A multi-serve carousel
- Roundup article inclusion + archive placement
- Story support throughout the week
- A dedicated hero feature day
- Co-equal top billing across all seven days
- Top placement in the roundup article
- Inclusion in the launch video
- First right of refusal for future years
Custom and multi-brand packages available. Not sure which fits? That's what the call is for.
Volcán de Mi Tierra: building brand influence through bartender storytelling.
LTD partnered with Volcán de Mi Tierra to bring the brand story to life through bartender-driven storytelling. The program connected Volcán with bartenders, venues, and hospitality communities across key markets.
"LTD has built something far more valuable than impressions and engagement metrics: trust and credibility."
The things brands ask us first.
Who is Zero Proof Week for?
Zero Proof Week is designed for brands creating zero-proof spirits, alternatives, mixers, and beverages shaping the future of cocktail culture.
Is this a consumer campaign or a trade initiative?
Both. Zero Proof Week connects brands with the bartenders who influence the category while reaching consumers exploring new ways to drink.
Why should brands participate now?
Because categories are defined by the brands and communities that show up early. Zero Proof Week gives brands the opportunity to help shape how the category is understood.
The brands that define emerging categories are the ones that show up early.
Zero Proof Week is more than a content campaign. It is a chance to introduce your brand to the bartenders, creators, and consumers shaping what comes next.
Or email info@licensedtodistill.com