GROW YOUR BAR OR RESTAURANT
Hospitality Growth Workshop
A small-group workshop designed to help operators better understand, evaluate, and improve how their bar or restaurant grows.
Most bars and restaurants rely on trial and error to figure out what works. This workshop shows you how to know before you post, promote, or invest.
What This Looks Like in Practice
Content Without Traffic
You're posting content, but it's not driving consistent traffic
Promotions Without Loyalty
You run promotions, but they don't build repeat business
Unpredictable Nights
Some nights are full, others are unpredictable
No System
Marketing happens when there's time—not as a system
The Issue Isn't Effort — It's Structure
Most operators treat marketing as one thing.
In reality, growth comes from how these work together:
How to Evaluate What Actually Works
This workshop gives you a simple way to:
Why This Works
Licensed to Distill has spent the last decade building growth systems for leading spirits brands.
This workshop applies the same principles to hospitality operators—focused on what actually drives attention, traffic, and repeat business.
Meet Your Coaches
Built by people who’ve actually grown brands, bars, and revenue — not just talked about it.
Jabin Troth
Built and scaled leading spirits brands through trade-driven growth systems
- The voice and strategist behind Licensed to Distill
- Led national brand growth across on-premise channels
- Built repeatable marketing systems used by global spirits brands
- Deep experience at the intersection of brand performance
Jeremy JF Thompson
Marketing strategist focused on turning content and messaging into measurable outcomes
- Former Tales of the Cocktail Marketing Director
- Designed growth systems across hospitality and spirits
- Focus on bridging content → traffic → revenue
- Works directly with operators on real-world application
Introducing the Hospitality Growth Workshop
Next Workshop: June 22 – July 13
Live Sessions: Mondays & Wednesdays · 1pm PT / 4pm ET
Open to bar and restaurant owners and operators (or a designated team member).
U.S. and international participants welcome.
All sessions are live and interactive.
What You'll Learn
Identify What's Holding You Back
How to identify what's actually holding your business back
Evaluate Before You Execute
How to evaluate ideas using our AI and systems frameworks, to refine messaging and improve content before it goes live
Understand What Actually Attracts Attention
Why certain bars and restaurants consistently attract attention—and others don't
Make Better Marketing Decisions
How to make more informed marketing decisions with less guesswork
How the Workshop Works
A clear breakdown of what we’ll cover and how each session builds on the last.
Week 1 — Diagnose What’s Actually Not Working
- Break down your current approach to marketing
- Identify where things are breaking down: attention, messaging, and conversion
- Establish a clear baseline
Week 2 — Clarify Positioning + Messaging
- Define who you’re actually trying to reach
- Understand what makes your business compelling
- Learn how to evaluate whether your messaging will land
Week 3 — Evaluate Content + Distribution
- What content actually drives attention
- How to think about posting, platforms, and reach
- How to know if something is worth publishing before you do
Week 4 — Turn Attention Into Traffic
- How content and messaging connect to real-world visits
- Where most operators lose people
- How to think about conversion in a bar/restaurant setting
Throughout the Workshop
- Live sessions with time for discussion and Q&A
- Real examples from bars and brands
- System frameworks you can apply immediately
- Practical use of AI tools where they meaningfully improve decision-making (not just output)
Each session builds on the last, but you’ll be able to apply what you learn immediately inside your business.
What You'll Walk Away With
A clearer understanding of what actually drives traffic
The ability to evaluate your marketing before executing it
A more structured approach to how your bar/restaurant grows
Workshop Details
A fraction of what most operators spend on marketing without a clear system behind it.
Ready to find out what’s holding your bar or restaurant back?
Register for the Hospitality Growth Workshop
This is a small, focused group of operators actively working on improving how their business grows.
If that’s you, apply below.
We review every application to ensure the right fit.
Hospitality Growth Workshop Registration
Workshop investment: $2,500 | Click below to pay and register. Space is limited.
Can’t make these dates work? Contact us for additional availability.
Hospitality Growth Workshop (June 22 – July 13)
8 live sessions · Mondays & Wednesdays · 1pm PT / 4pm ET
A 4-week workshop designed to help you evaluate and improve how your business attracts attention, drives traffic, and builds repeat revenue.
Includes live coaching, real-world frameworks, and practical systems you can implement immediately.
→ Add a second participant from your business for $1,000
Registration secures your spot. Limited capacity.