Seminar Resources
Resource Links:
Creating Facebook/Instagram Ads for Beginners
Creating Google Ads for Beginners
Creating Twitter Ads for Beginners
Creating Hulu Ads for Beginners
Creating TikTok Ads for Beginners
Creating Spotify Ads for Beginners
Creating YouTube Ads for Beginners
Seminar Notes
Types of content:
- Entertainment
- Inspiration
- Education
- Conversation
- Promotion
Jabin's top 5 content tips:
1. Be Consistent
2. Show us Who You Are
3. Don't Overthink It
4. Leverage your staff and community to source content
5. Designate a community manager
Before you start Advertising...
- Make sure your website is easy to navigate
- Set up SEO
- Optimize your Google business listing
- Consistent content on your social channels
- Know why YOU want to advertise. What's is special about your business?
- Build your Customer Persona (see link in resources)
- Study your competition
- Designate time in your schedule to create and manage ads
Start Advertising
- Determine which platforms to advertise on
- Use the resource links above to educate yourself about each
- Determine your budget (20% of revenue as a general rule)
- Determine campaign objective (consider Reach/Awareness or Video Views for most ads)
- Determine your target audience
Pro Tips
- Consider making every post an advertisement. Budgets can be as low as $5 or $10. Sometimes it’s worth just advertising to your current followers, especially if a primary goal is to increase return visits.
- Engage with your customers in the comments of your ads.
- Leverage your brand partners (its not just about you advertising, but who you can get to advertise for you)
- Don’t forget your fans (advertise to your current followers to increase frequency and share new opportunities)